Bill Britt and his wife Peggy have built one of the largest independent businesses, achieving Crown Ambassador level. The secret to their success, Bill says, is that they act more like teachers and parents than traditional business partners.
"The most vital thing we do is educate people about how to own and operate their own successful businesses" says Bill. "You can only temporarily build a business on emotion and excitement. When we started our independent business, people were getting in and out fast, but now education keeps them in. We're really strong about teaching."
Bill and Peggy also nurture their downline the same way parents nurture their children. "We're parents to our downline," says Bill. "We take the knowledge we learned the hard way and give it to our people. We help them mature in the business until they become our peers. They pass the knowledge on to their 'sons and daughters' and soon have 'grandchildren' and 'great grandchildren' in the business."
With his relationship-based approach, Bill brings highly valued insights to his work with the Independent Business Owners Association International (IBOA International). He has served several terms on various Association committees, including the Executive Committee, and fulfilled a term as Board President in 1983-84. He is currently serving as a Presidents Cabinet Representative on the IBOA International Board.
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